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The Last Airbender DVD (front)
The Last Airbender
DVD/Blu-ray
Released November 16, 2010
Versions Single-disc DVD
Single-disc Blu-ray
DVD/Blu-ray combo
Blu-ray 3D

The DVD and Blu-ray for the movie was released by Paramount Home Entertainment on November 16, 2010,[1] A Blu-ray 3D version was also released on the same day, but as a Best Buy exclusive release.[2] The Last Airbender grossed $12,757,094 and sold a total of 750,859 units in its first week on DVD.[3] The single disc DVD or Blu-ray versions include deleted scenes and outtakes, the featurette entitled “Origins of the Avatar”, which documents the creative transformation of the hit animated series to the big screen. The DVD/Blu-ray Combo includes a Digital Copy on the DVD, and has additional featurettes and only on the Blu-ray disc, boasting over two hours of in-depth, behind-the-scenes special features including a nine-part Discovering The Last Airbender documentary on the making of the film, picture-in-picture insights from the cast and crew that deconstruct some of the amazing action and visual effects sequences, and more. The Blu-ray discs feature high-definition (HD) content. The Blu-ray 3D disc only contains 2D and 3D versions of the film without any featurettes.

Product Description

The following product description also appeared on the back cover of the disc packaging:

"An action-packed, exciting family film"
James Oster, JoBlo.com
Experience the thrilling live-action adventure based on the hit Nickelodeon series Avatar: The Last Airbender. Join Aang, an extraordinary boy with incredible “bending” powers, as he journeys through an exotic land filled with magical creatures and powerful friends. As the Avatar, he is the only one who can end the age-old conflict between the four nations: Air, Water, Earth and Fire. An inspirational journey, The Last Airbender is exciting entertainment for the entire family!

Versions

The Last Airbender DVD The Last Airbender Blu-ray The Last Airbender DVD Blu-ray The Last Airbender Blu-ray 3D
Single-disc DVD Single-disc Blu-ray DVD/Blu-ray Combo Blu-ray 3D
MPN: 97363518945
UPC: 097363518945
EAN: 0097363518945
ASIN: B002VPE1BQ
MPN: 97360990942
UPC: 097360990942
EAN: 0097360990942
ASIN: B0041D857C
MPN: 97360896848
UPC: 097360896848
EAN: 0097360896848
ASIN: B002VPE1C0
MPN: 32429088925
UPC: 032429088925
EAN: 0032429088925
ASIN: B004COFL8Q
DVD contents:
Feature film
Origins of the Avatar
Deleted scenes
Outtakes
Blu-ray contents (HD):
- Feature film
- Origins of the Avatar
- Deleted scenes
- Outtakes
DVD contents:
- Feature film
- Digital Copy of the film

Blu-ray contents (HD):
- Feature film
Discovering The Last Airbender
Siege of the North
- Origins of the Avatar
Katara for a Day
- Deleted scenes
- Outtakes
Avatar Annotations

Blu-ray contents (HD):
- Feature film (in 3D)
- Feature film (in 2D)
DVD features Blu-ray features
Video formats 16:9 widescreen 480p
standard-definition (SD)
16:9 widescreen 1080p
high-definition (HD)
Audio formats Dolby Digital English 5.1 Surround
Dolby Digital French 5.1 Surround
Dolby Digital Spanish 5.1 Surround
English Audio Description
English 5.1 DTS-HD Master Audio
French 5.1 Dolby Digital
Spanish 5.1 Dolby Digital
Brazilian Portuguese 5.1 Dolby Digital
Subtitles English
French
Spanish
English
English SDH
French
Spanish
Brazilian Portuguese

Cover Art

The Last Airbender DVD (cover art)

The Last Airbender Blu-ray (cover art)

The Last Airbender DVD Blu-ray (cover art)

The Last Airbender Blu-ray 3D (cover art)

Contents

The discs feature the following with the stated running time[4] in minutes in MM:SS format:

DVD/Blu-ray Combo

The combo-pack include the following exclusive features on the Blu-ray, and only has the feature film and its a Digital Copy on the DVD.

  • Discovering The Last Airbender (nine-part documentary, total running time 57:20)
    1. Inspirations (5:37) – Co-creators of the show and M. Night Shyamalan give insight into the inner journey the characters take
    2. Spirituality (4:40) – Explore the deeper spirituality that colors The Last Airbender
    3. Heroes (5:47) – Aang, Katara and Sokka journey together to save the world; behind-the-scenes piece provides a closer look at these characters and the actors
    4. Greenland (8:00) – With sub-zero shoots on glaciers and frozen rivers, travel with the filmmakers to Greenland to meet the locals and experience the magnificent landscapes captured for the powerful opening of the film
    5. World (5:21) – The sets, props, costumes and make-up that helped bring to life four unique nations in the film, each with a distinct look and style
    6. Action (7:01) – With the film's "bending" rooted in Martial Arts, uncover Shyamalan's process with Noah Ringer to create complex, heart-pounding action sequences
    7. Effects (9:51) – Closer look at the jaw-dropping cinematography and special effects that were created to blend seamlessly with ILM's computer generated imagery
    8. Music (5:34) – Longtime creative collaboration between M. Night Shyamalan and composer James Newton Howard is celebrated in the film's sweeping score
    9. Finale (5:29) – The journey culminates in one breathtaking moment on the ice wall
  • Siege of the North (18:30) – Get transported to the frozen realm of the Northern Water Tribe and the largest indoor film set ever built on the U.S. east coast
  • Katara for a Day (5:35) – Spend a day on the set with Nicola Peltz
  • Avatar Annotations (Picture-in-picture commentary on select scenes) – Insights with cast and crew

Blu-ray 3D

The Blu-ray 3D disc only contains 2D and 3D versions of the film without any featurettes.

Marketing

A marketing program for the debut of the DVD/Blu-ray included the following elements:[1]

  • A multi-million dollar media campaign across national television, including a primetime TV roadblock the night before street, an extensive promotion across all Nickelodeon channels and a massive online campaign.
  • Comprehensive publicity outreach further bolstered by talent support to garner millions of impressions throughout print, TV and online outlets.
  • Promotional partnerships, including DVD instant-win and rebate offers on six million packages of Land O’Frost® lunchmeats in the U.S.

The multi-faceted campaign was also highlighted by utilizing The Dove Foundation’s “Family-Approved” Seal® and viral marketing initiatives leading up to and through the holiday season.

References

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